Tuesday, October 20, 2009

All Grown Up

Don Tapscott has done it again; he managed to release another book and make me feel like it was written just for me.
The name of this new book is Grown Up Digital, and it's a wonder. In this marvelous new book, D. Tapscott follows up on Growing Up Digital, and follows the current Net Generation, or Net Gen, in their various endeavors, from the way the learn and work, to how they play, and relax. It's an excellent introduction for anybody baffled by the Net Gen, a person running a company looking to reach out and incorporate Web 2.0 technology and successfully employ the Net Gen. It's also excellent for educators, and demonstrates how to properly work with the Net Gen to help them learn better by using new methods, rather than holding fast to the old. Tapscott also touched on the issues with copyright that have arisen with the internet, such as illegal downloads and plagiarism in the twenty-first century, how the Net Gen feels about it, and why they do it. It reaches in and shows you their hypertext minds, and the way they manage constant streams of information. It also provides ample warning to companies that the Net Gen seems to have built in and mature "BS detectors", and that the key to success with the Net Gen is not the flashy ads of yesterday, but openness, a willingness to take suggestions, and integrity.
All in all, this book is a wonder. This book deserves six stars, and should be sitting right betwixt the The Long Tail and Freakonomics.

The official website of the author, Don Tapscott

nGenera, the company responsible for much research in the book

Don Tapscott on Twitter

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